citizens-bank-case-study

Case Study: "Thinking Outside the Box" Leads Citizens Bank to Outsource ATMs

August 24, 2015

Operating a fleet of ATMs is expensive and can be time consuming. Just keeping each ATM compliant can be overwhelming. And yet, not having a well run fleet of ATMs is not an option for banks or credit unions. In this case study, Citizens Bank Executive Vice President Melvin Jordan explains why he decided to "think outside the box" to develop a strategy that would continue to support customer needs, while also allowing the bank to re-dedicate their staff toward newer products and services.